A NEW PBI MEASURE
Political Brand EnergyTM
Traditional polling measures preference. Political Brand EnergyTM measures the strength underneath that preference.
Someone can lean Democrat or Republican weakly or strongly.
Those people can look identical in a conventional headline number while representing very different levels of political energy.
Political Brand EnergyTM helps expose that difference.
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“If you only measure preference, you can miss whether that preference is soft or hard.”