USA WAVE 1 | FIRST FINDINGS

Something interesting is happening underneath the polls.

Our first national study reveals patterns that aren’t always obvious in conventional political measures.

FINDING 01

Political preference can appear closely divided while the intensity of feeling underneath it tells a different story.

FINDING 02

In Wave 1, negative political sentiment carries different intensity from positive sentiment. Preference alone doesn’t reveal that difference.

FINDING 03

Our research finds important differences in the movement and intensity of political attitudes among men and women.

FINDING 04

Americans don’t experience political parties simply as collections of policies. They attach human characteristics, emotions and expectations to them.