01
CHOICE
Consideration, preference and political movement.
POLITICAL BRAND HEALTH MONITOR
5,000 Americans. One national study. A different lens.
5,000
Americans surveyed
USA
National Wave 1
INDEPENDENT
No political client
PBI examines political brands through five lenses
02
RATIONAL DRIVERS
The issues and functional expectations influencing political choice.
03
PERSONALITY & EMOTION
The human characteristics and emotional associations attached to each political brand.
04
POLITICAL BRAND ENERGY
Not simply direction, but strength of feeling.
05
AUDIENCE MOVEMENT
How political attitudes differ across generations, gender, geography, media audiences and other groups.